The Art of Persuasion: Winning Without Intimidation by Bob Burg

By Bob Burg

What should you may possibly get what you want...when you will have it...and from whomever has it?

The artwork of Persuasion teaches you ways to get what you will have should you wish it. you'll like to have that skill, right?

After learning essentially the most winning women and men in glossy heritage, writer Bob Burg spotted what number universal features those humans have—and stocks all of them with you.

One trait that stands primarily the remaining is their skill to win humans over to their means of thinking—they have been all persuasive. each one of those existence winners had a burning hope, coupled with nice creativity, and a complete, unshakable trust of their challenge or cause.

Winning rules you'll study include:
• Making humans consider vital
• every little thing is Negotiable
• facing tricky humans
• Persuasion in motion
• What units You except the remainder
• Nuggets of Wisdom

Presented in daily, transparent, and infrequently funny language, The paintings of Persuasion leaves an effect on you that may final a lifetime—filled with one luck after one other!

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Extra resources for The Art of Persuasion: Winning Without Intimidation

Example text

And we’ll have taken a giant step in the persuasion process. People Do Things for Their Reasons, Not for Ours In his awesome book, How to Win Friends and Influence People (really a must read/study), Dale Carnegie talks about the fact that people do things for their reasons—not for ours. If they’re going to do something, it’s because there’s a benefit to their doing it. Oh, I know: people wake up early every morning to go to work even though they don’t want to. But they get up every morning to go to work because they want the benefit of something more than the great feeling of staying in bed— namely a paycheck at the end of the week.

Indd 43 9/21/11 9:31 AM T HE A R T OF P ERSU A SION them, they will almost certainly be in agreement with what you just said. This is very powerful. Do it correctly and it will endear you to them—and make them more apt to want to give to you what you want. This works regardless of whether you are repeating something in that person’s own words during your initial conversation, or repeating something in their language from an earlier conversation. An example comes to mind that took place during the selling process.

Begin by making the conscious decision to respond to the situation, not to react. Most people in this situation would react: they’d argue with the person, insult him right back, try and match him word for word and attitude for attitude, as if they were trying to beat him at his own game. indd 36 9/21/11 9:31 AM Learning the Fine Art of Persuasion While that may provide a temporary pleasure, it won’t work to your advantage in the long run. Not only will you probably not get what you need or want from that person, but you’ll have made an enemy that might somehow come back to haunt you one day.

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